The average company directs 100% of its marketing
effort towards acquiring new clients. Of course it
is necessary to acquire a continual flow of new
clients. All companies lose clients over time for
various reasons and they have to be replaced. It is
also necessary to acquire new clients in order to
grow the business.
It is interesting to note however
that it is far more expensive to make sale to a
completely new prospect than to an existing client.
An existing client has already purchased from you.
Presumably they trust you and like the products that
you sell.
Try directing some of our marketing
effort towards your existing clients. Market to
people who already trust you and like doing business
with you. You may find the results to be very
interesting.
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